How a crazy idea turned into something really good!

In 1979 I had the crazy idea to do the impossible!
Start your own business.

How crazy can you be, it will never work, the company will go bankrupt already after six months..

What should I find to sell? Everything is already on the market,

Of course, there is a great interest in cars, maybe spare parts for cars, no it's no fun.

Perhaps unnecessary and useless gadgets for the car?

Even before 1979, I bought German Auto Motor und Sport and read all the classified ads from German companies that sold BBS rims, Momo steering wheels and Recaroseats.
Got the D&W catalog from Germany's then largest styling company which was and still is in Bochum, the catalog was full of unnecessary stuff and other exciting things.

A tentative start: Started with cheap plastic hubcaps for Mercedes. What rubbish!

The next useless gadget. Chrome screen edges, also these for Mercedes.

For a few years we tried to do business with D&W, who were then big and powerful but terribly bad at delivering.

Soon I discover that cheap rubbish others can get on with.

AMG, the Mercedes-owned tuner today, was one of the first tuning companies to get stuck in Bilmodecenter's net, Hartge, the well-known BMW tuner from Beckingen and

Carlsson Autotechnic are some others that have run through Bilmodecenter.

AC Schnitzer is another company that has supplied gadgets via Bilmodecenter. 
You may understand the level of quality I have chosen.
Other suppliers we have dealt with are Ronal and RH Alurad
and classic Intra has supplied
rims for a number of years.
The big boost came when I met the gang from H&R Spezialfedern in
Essen in 1997.
When H&R lowering kits, spacers and road holding packages started 
arriving at Bilmodecenter
,things started to happen, sales increased and the number of dealers 
became more and more numerous.
 Of course I haven't let go of the tuning companies from Germany,
 in 2012 I met BRABUS in Geneva and since then it has rolled out a number of hot Mercedes cars with more power and other fancy stuff.
BMC Airfilter from Medicina not far from the Ferrari factory, a supplier that has supplied us with air filters since 2010.
Bilstein is a supplier that I have looked at for many years.
 After nearly 5 years of nagging I finally got a deal with the world's best shock absorber manufacturer, Guess I was happy when I left the Bilstein stand in Frankfurt with a deal. It is important to be stubborn. We must not forget the EBC brake supplier from the UK and Foliatec who ended up with us in 2020.
<p>Since 2012, we have been located at Askims Verkstadsväg 14-16 in Sisjön in southern Gothenburg.</p>
<p>A showroom that welcomes you, offices on the second floor and a warehouse that when we moved in felt way too big but today is way too small, almost so that the walls arch.</p>